Peep is an advocacy campaign platform for the TGNC (Transgender and Gender Nonconforming) community offering accessible resources and tangible peer support in the neighborhood to promote smoke cessation by creating a safe and private platform.
Issue
Lack of Belonging
& Community Support
Hard to Reach Out, Harder to Be Reached
Support Exists—
But Inaccessible & Unsupportive
Privacy and Safety isn’t guaranteed
Carefully Interviewed and Resonated Among Interviewees
“When I see certain stickers or pins, I know I’m in good company. It’s like a quiet signal—no words needed.”
“I know California is better, but that doesn’t mean I always feel safe, feels OK walking into a clinic or asking for help. Safety is personal, not just legal.”
“Sometimes it feels like the policies are made about us, but not with us. I find out about resources and things way too late—everyone wants a better way of seeing these infos.”
“I’d love to help others out! But Is the platform secure? I don’t want random people asking questions. If it was anonymous, I’d feel safer sharing.”
How might we create a safe place that’s always accessible for TGNC people to support one another, learn about the policy related to them, acknolwedge health related informations and be aware of their neighborhood ?
Solutions after multiple rounds of interview
Peer Support
Accessible
Physical
& Tangible
Safe & Private
Tangible, Accessible, Also Private
Feature: Health InfoStickers & NFC
Advocacy in different touch points with tangible interaction
Find stickers in your neighborhood
Tap it!
Messages from your peers will pop up!
Your could also share your story!
Is it a safe place for you?
Demo
Tap and send messages
Supportive and Online Safety
Feature: Remapping
Remap your neighborhood by evaluating smoke exposure and safeness of your area
Feature: Peer Support
Peep what is on your mind, browse community or general topics, reply to other’s topic friendly, and Peep your own topic!
Feature: Policy Advocacy
Learn about those who serve you, sign the petitions related you, and use the templates to speak up your voice in an easy way
Feature: Health Info
Learn the tips and knowledge for how to stay healthy, chat with doctors in our community to learn about yourself, and learn from previous smokers about tips to quit.
Behind the Scenes
Background Research
Research
“Violence against transgender people is 4 times as likely to cause hospitalization and the murder rate has been estimated at 17 times higher than victimization patterns of the general population.”
“2023 has been a harrowing year for transgender communities with an unprecedented amount of anti-trans legislation, violent rhetoric, and other attacks on our basic rights and dignity.”
39.4% or 118,300
of transgender youth live in the states that have passed bans on gender affirming care
Residential Security Map, A redlining map of Detroit published in 1939
D’Ignazio, C., & Klein, L. F. (2020). Data Feminism. MIT Press.
Mapping Inequality
“The HOLC deployed examiners across the country to classify neighborhoods by their perceived level of lending risk. HOLC examiners consulted with local bank loan officers, city officials, appraisers, and realtors to create “Residential Security” maps of cities. More than 150 of these maps still exist.”
(Mitchell, B. & Franco, J., 2018)
Erin’s National Informed Consent Clinics Map
Interview Process
and Questions Developing
Initial Questions
Issues
Final Questions
Do you oftenly feel unsafe in the public?
Do you rarely open up to ask for help?
Do you like this design? As a transgender, will you use our app?
Do you often read about policies happen on your people?
Do you feel unsecure enough that you often chat anonymously?
What policy do you want to make?
Do you want to be a policy maker?
Too straight forward is very impolite.
Not being thoughtful enough of the question, don’t ask simple yes or no questions
“Your” is separating, not friendly.
Very disrespectful way of asking, should be more friendly
The questions are too plain, not giving interviewee a good impression.
Do you feel that leaving an anonymous message attached to a tag makes you feel safe participating in this campaign?
In what ways does this platform’s design start a conversation about TGNC community?
Do you see promoting and giving information on related policy & petitions brining meaningful impacts?
If you were to use the platform, would you rather interact with others anonymously?
Imagine yourself is a policy maker, what is the first policy you want to make a change to your community? Why?
Problems We Encountered
“How might people know they could tap it, it does not have a clear indicator?”
“I like how you are showing the flag without actually putting it out there.”
Questions like these have been asked by the user
Solution: Icons & Signifiers
Donut worry
you’re killing it
Sticker Designs
"Cecilia Grugan, 29, a Deaf, trans and nonbinary person living in the D.C. area, prefers this sign, because it feels more inclusive. “It symbolizes that the acronym can continue. Wherever you fall on this spectrum, this sign will include you,” they said.
"Many Deaf queer people prefer to use the ASL alphabet to spell Q-U-E-E-R because they feel the other signs don’t fully represent them.”
Site Map
Tap Sticker
(NFC Link)
Use your Sticker
Scan Sticker
(AR)
APP
For people who trust the platform
Website
A quick way to join the discussion; leave comments anonymously; and get resources.
Policy & Advocacy
Policy makers
Get to know who represents you
Current Policies/Petitions that need attention
Policy News
Templates for email and other forms
Current policies /
petitions that
need attention
Community Moderator
Role
Peep
Personal topic
TGNC friendly space(physical)
Create question of what’s on your mind?
Explore comments:
what is on your fellow’s mind right now
A daily group chat
Add your resources
Discover
Health clinics around area
Smoking Report
Evaluate smoke exposures in your area
Information
mapped out
List of health care resources
Health
Chat with friendly doctos
Gain knowledge of newest health related info
Art & Posters
The Peep Kit
Pamphlets
Coupon
Emergency card
Reflections
How might we control what’s being said in the chat, especially hate comments and inappropriate activities?
: Community Moderator
How might we prevent the creation of another exclusive system while encouraging TGNC people to remap their neighborhood?
How might we mitigate unintentional harm to local businesses?
: The map is constantly evolving
How might we prevent people outside the community from using the platform?
: Trivia questions to access the platform
Got a project in mind?
Reach out and let's make it happen!
Yida © 2024
Done by Yida Jiang